![]() ![]() ![]() To start, let’s explain exactly what the Bold Glamour filter does. What does TikTok’s Bold Glamour filter do? Here’s everything you need to know about the Bold Glamour filter controversy. In addition to being massively popular, (from an objective look at its numbers, at least), the filter is also proving to be a lightning rod for criticism on multiple fronts. The filter is already certifiably viral and has been used in more than 9 million videos and the #BoldGlamour tag has more than 355 million views. TikTok’s new “Bold Glamour” filter is somehow both of these things-it’s obvious in that it, in many cases, completely transforms the face of the person using it, but it’s subtle in how impressively, seamlessly, and, TBH, realistically it works its digital magic. They range from the very obvious (think Snapchat’s OG dog ears filter) to the much more subtle (think beauty filters like Facetune that are always there, tempting you to digitally glow up your selfie before posting), but they’re here, ingrained in the social media landscape. ![]()
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